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The Current Trend in Audition Remarks
A popular question received at Voice123 is, 'What do I use in the audition remarks section of the Voice123 audition form?'.
Important to remember is that website trends come and go. What people did 4 or 5 years ago, may have worked at that point, but just like any creative field, when something is done for too long, people expect to see it change, as the way people do business changes all the time.
Back in 2003 & 2004, most of the audition remarks left on Voice123 submission forms were usually long explanations of rate cards, what the talent's studio offered, and policies on retakes.
As time progressed on Voice123, and buyers and voice talent worked with each other more and more, a common understanding grew, that the talent would have all of that info ahead of time. If a voice seeker was interested in a voice talent, he/she could just email the voice talent, and find out their policies. Therefore, the need to keep explaining policies over and over again in the audition remarks was no longer needed. As you can imagine, listening to many auditions and reading a large list of policies for each one can become time consuming. Given that people use computers to save time, change was bound to take place.
Fast forward to 2009, at present day, audition remarks are expected to be short and sweet, put your contact info, always say 'Thank you!', and if you can, throw in a sentence to show you are a creative person.
Voice123 has always displayed business contact information, but as the saying goes, 'The best way to be in the right place at the right time is to be everywhere all the time.'
Think of it this way...The attention span of the computer user has gotten shorter over the years. Where one person used to love reading blogs, now we settle for 140 characters on Twitter to describe something for us, direct us, or tell us what to read.
Even this trend will not last forever. For now, we recommend the following:
1. Keep it short and sweet.
2. Be original.
3. Write the best way to reach you.
4. Give a quick sentence on what you offer.
5. Always be friendly.
Remember that the voice seeker opens up an audition inbox with many auditions in it. Your profile and audition will look something like this on the voice seeker interface. You can study it and think of ways in which your remarks can make a bigger impact. (see sample):
Finally...always be flexible for when times change, and this no longer works, you will be ready to adjust to new trends!
ps- Audition remarks containing foul language, or spam, will not be approved during the audition quality assurance process.
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