How Much Are Talents and Voice Producers Charging for Non-Union Voice Over Work Delivered Online?

Please Read First:

• Base Rates.
  These rates have been calculated by surveying and averaging Voice123 non-union voice over talents with two or more years of experience as voice overs*. Prices in this document are averages for suggested minimums (base rates). It is up to the talent and voice seeker to negotiate the actual rate, possible buyouts, and residuals**.
• Union vs Non-Union.
  These are base rate averages for non-union projects delivered online. Rates for non-union projects delivered on-site may be higher. Rates for union projects are usually published by the unions. For example: AFTRA (USA), SAG (USA), Equity (UK), ACTRA (Canada), etc.
• Market Sizes.
  Voice talents and voice producers tend to charge depending on the purpose of the recording, and the equipment they must use to provide a finished product. In short, if the recording is going to be heard by many people and helps the voice seeker make a lot of money, talents expect to get more money than if the recording has a very limited use. For example: a 30 second recording for a TV commercial broadcast all over the US may cost several times more than a five minute recording for a local documentary.
• Pre- and Post-Production.
  Many Voice123 voice over talents can also do pre and post-production work (copywriting, translating, adding background music, mixing voices, encoding for a special delivery, adding special effects, etc.). We call these talents "voice producers." These fees are usually charged on top of the fees that the voice talent charges for the dry read. Voice producers charge a Median of USD 100 per hour of pre- and post-production work (USD 113 average).
• Studio Costs. The prices listed in here include studio costs for the voice recording (not for post-production). You may expect similar prices if you want the talent to go to a designated studio, but designated studios can lead someone to charge studio rental fees.
  

General Rates (including overall rates for non-broadcast and small market broadcasts)

These rates apply to voice over work that will be used in promos, commercials, documentaries, and shows for radio, TV, cable, and the Internet in small markets. It also covers narrations, audio books, podcasts, corporate and industrial presentations, video games, films, movie trailers, multimedia (CD/DVD), web sites, phone systems (IVR), on-hold messages, voicemails, etc.

Recordings for broadcast in regional and large markets tend to have more expensive rates. Please see below.

Rates for Large Market Broadcasts (including national markets and very large metro areas)