Average Industry prices for Non-union work on Voice123

Base Rates

These rates have been calculated by surveying and averaging Voice123 non-union voice over talents with two or more years of experience as voice overs*. Prices in this document are averages in US Dollars suggested as minimum rates (base rates). It is up to the talent and buyer to negotiate the actual rate, possible buyouts, and residuals**.


Union vs Non-Union

These are base rate averages for non-union projects delivered online. Rates for non-union projects delivered on-site may be higher. Rates for union projects are usually published by the unions. For example: AFTRA (USA), SAG (USA), Equity (UK), ACTRA (Canada), etc.


Market Sizes

Talents and voice producers tend to charge depending on the purpose of the recording, and the equipment they must use to provide a finished product. In short, if the recording is going to be heard by many people and helps the buyer make a lot of money, talents expect to get more money than if the recording has a very limited use. For example: a 30 second recording for a TV commercial broadcast all over the US may cost several times more than a five minute recording for a local documentary.


Pre- and Post-Production

Many Voice123 voice over talents can also do pre and post-production work (copy-writing, translating, adding background music, mixing voices, encoding for a special delivery, adding special effects, etc.). We call these talents "voice producers." These fees are usually charged on top of the fees that the voice talent charges for the dry read. Voice producers charge an average of USD $113 per hour of pre- and post-production work.


Studio Costs

The prices listed below include studio costs for the voice recording (not for post-production). You may expect similar prices if you want the talent to go to a designated studio, but designated studios can lead someone to charge studio rental fees.


Radio (including Internet radio):



TV and Cable:



All others: 


Per minute of audio delivered:



Per recorded word:



Per hour of work (regardless of the length of the audio delivered):


** Buyouts are generally for one year and negotiated at 2.5 times the base rate. Residuals may be required by the voice over talent on projects which may have long-term usage.

For further information about rates, please visit our blog.

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